GRAMMY U’s Conference offered many innovative ways for young artists and their teams to create and share their original music. Laminksy encouraged students to collaborate within their college departments and with peers to facilitate successful media campaigns. The conference concluded with a panel on music marketing featuring Lucia Kaminsky, Head of Digital at Sandbox Entertainment, moderated by Atlanta GRAMMY U Representative Kalee Kitchens. Gray cited authenticity as the most important quality of an artist’s brand and lyricism. In the keynote conversation titled Finding Your Sound, singer/songwriter Conan Gray spoke with National GRAMMY U Representative Sam Merkin about the writing and recording processes he used for his forthcoming album Superache. The conversation was moderated by Pacific Northwest GRAMMY U Representative Cameron Mangione, and featured award-winning mixing engineer and Recording Academy Florida Chapter Board member Marcella Araica, who provided tips on how sound engineers can best work with artists, managers and producers during recording studio sessions. Resourceful Recording, the conference’s first panel, was presented in partnership with the Recording Academy's P&E Wing and geared towards musicians recording in studio as well as recording/mixing engineers. This year’s conference aimed to guide aspiring student musicians as they identify and explore artistry, write and record their work, and offer advice on effectively marketing their music on social media and beyond. The 2022 GRAMMY U Conference - an effort of all 14 student GRAMMY U representatives across the country - was held virtually on April 29.